Demand-Side Platform
Bid optimization runs on every impression the DSP buys, adjusting bids toward your KPI across 70+ SSPs in about 100 milliseconds.
Optimization layer
NEXUS AI
NEXUS AI is the optimization layer across the platform. Two production workflows, bid optimization and audience prediction, run in real time and retrain daily, adjusting bids and targeting toward your campaign KPI.
- ~100ms bid decisions
- Retrains daily on delivery data
- Runs across all 7 channels
- GDPR / CCPA / IAB TCF
Named workflows
Two production AI workflows
Two named workflows run across demand-side buying and commerce media, retraining daily on delivery data.
Workflow 01Bid optimizationAdjusts bids toward your KPI on every impression.~100ms · CPM · CPC · CPA · ROAS
Workflow 02Audience predictionExpands high-performing segments from your data.+ ~300M profiles
Retrains daily on delivery data · KPI: ROAS 3.8× on track
Where it runs
AI across the NEXUS platform
The same two workflows power buying, reach, and monetization, so every part of the platform gets smarter on the same delivery data.
Programmatic channels
Audience prediction expands high-performing segments across every channel, so reach grows without losing efficiency.
Commerce Media
The same optimization powers sponsored placements and offsite extension, improving ad revenue for network operators.
Talk to our team and see NEXUS run on your own data.
Request AccessFrequently Asked Questions
NEXUS AI is the intelligence layer of the NEXUS AI advertising platform. It runs production workflows such as bid optimization and audience prediction across DSP, programmatic, and commerce media, improving campaign performance in real time.
NEXUS AI adjusts bids, pacing, and targeting in real time toward your KPI (CPM, CPC, CPA, or ROAS), making decisions in around 100ms per impression with no manual rule writing.
NEXUS AI predicts which audiences will convert and expands your best segments with lookalike modeling across ~300M profiles so AI ad optimization finds high-value prospects automatically.
Yes. The same AI campaign optimization engine runs across DSP, programmatic ad network, and commerce media with an intelligence layer applied to every part of the NEXUS stack.
NEXUS AI retrains its models daily on fresh performance data, so the AI advertising platform keeps improving as your campaigns generate more signal over time.
Request access to NEXUS
NEXUS AI runs across demand-side buying and commerce media. Request access to get started.
Request Access