Store and online outcomes
Optimize toward foot traffic or online sales, with location and footfall signals feeding each bid.
Retail
Retail Programmatic Advertising
Reach shoppers on every channel they browse. Match, enrich, and activate first-party data in one workflow, with every record staying inside the clean room.
- Clean room inside the platform
- 7 channels, one budget and frequency
- Retargeting and lookalike modeling
- ~80 report dimensions, hourly
Overview
Built for Retail advertising
Retail brands compete for shoppers across the open web, not just in the store. NEXUS reaches shopper audiences with real-time bidding, and optimizes toward foot traffic or online sales.
Capabilities
Why NEXUS for Retail
AI optimization
Bid optimization and audience prediction adjust performance in real time, retrained daily.
Brand safety
Contextual classification, IAS and DoubleVerify integrations, and IVT controls at impression level.
By the numbers
Built on NEXUS infrastructure
How it works
How it works on NEXUS
Audience builder~1,000 segments
First-party CRM upload840K
In-market segment5.1M
Lookalike expansion6.2M
First-party data matched in the clean room, plus pre-built segments.
New campaignDraft
ObjectiveConversions
Budget$40,000 / month
Flight12 weeks
KPICPA under $18
Objective, budget, flight, and KPI set per campaign.
Live auctionCross-channel
| CTV | Winning | $18.40 |
| Display | Winning | $4.12 |
| DOOH | Queued | - |
Shared budget and frequency across every channel.
ReportingHourly
| Channel | Spend | ROAS |
| CTV | $48,210 | 3.2x |
| Display | $22,540 | 4.1x |
| Native | $12,980 | 3.6x |
~80 report dimensions, CSV and API export.
Upload loyalty and purchase data or build from ~300M profiles and ~1,000 pre-built segments.
Define sales goals and budgets, and apply six targeting dimensions at impression level.
Bid in real time across every channel via 70+ SSPs, from awareness through to the shelf.
AI bid optimization shifts spend toward the audiences that buy, with hourly reporting and API export.
Who it's for
Who Uses NEXUS DSP for Retail
Retail brands
Reach shoppers across the open web and report conversions hourly across ~80 dimensions.
Retail agencies
Run multiple client accounts from one seat, with per-client reporting and fees disclosed as a percentage of media.
Omnichannel retailers
Buy media on the demand side and operate retail media on the same platform, with one clean room behind both.
Frequently Asked Questions
Retail programmatic advertising is buying ads through real-time auctions to reach shoppers. NEXUS runs it across display, native, CTV, DOOH, audio, in-app, and mobile web, through 70+ SSPs from one seat.
In programmatic advertising, retail buyers apply six dimensions at impression level: geo, behavioral, contextual, custom, lookalike, and retargeting, from ~300M profiles.
Programmatic retail media runs on the same NEXUS engine as the demand side, so audiences and reporting carry across both.
The demand side buys inventory across the open web through the SSP network. Retail media is a retailer selling placements on its own surface. NEXUS runs both.
The NEXUS retail DSP reports conversions and brand lift across ~80 dimensions, hourly, by CSV or API. Match exposure to your own sales data in the clean room.
Request access to NEXUS
Activate this on the NEXUS demand-side platform. Request access to get started.
Request Access