Programmatic channel
Programmatic Display Advertising
Buy programmatic display ads across premium inventory in real time. Target by audience, apply brand-safety controls, and measure viewability at the impression level.
- Live campaigns in days
- 7 channels from one campaign
- ROAS and conversion reporting
- No DSP contract required
Overview
What is display advertising?
Display advertising is banner or video advertising in a range of sizes and formats, shown on the sites and apps people use every day. Unlike a random banner slot, a programmatic display ad reaches the right user based on audience data.
Why NEXUS
Why choose NEXUS for display advertising
NEXUS bids on every relevant display impression at a peak QPS of 5M+, with ~100ms median bid latency.
- 5M+ peak QPS
- ~100ms median bid latency
Reach the exact segment using behavioral, contextual, lookalike, and custom targeting from ~300M NEXUS profiles.
- ~300M person profiles
- ~1,000 pre-built segments
IAS and DoubleVerify run at the impression level, with invalid-traffic filtering, so real users see your ads.
- IAS + DoubleVerify pre-bid
- Invalid traffic filtered before the bid
Bid-level reporting shows exactly where your display ads ran and at what cost.
- Bid-level domain reporting
- ~80 dimensions, CSV or API
By the numbers
Built on NEXUS infrastructure
How it works
How Display runs on NEXUS
The Display channel runs inside the NEXUS programmatic platform, alongside every other channel.
Audience builder~300M profiles
Purchased last 90 days1.2M
In-market: travel4.8M
Lookalike, 2% seed3.4M
First-party upload, pre-built segments, or lookalike modelling.
Campaign goalsDraft
ObjectiveROAS
Budget$25,000 / month
PacingEven
Creative6 sizes uploaded
Creative and pacing set before the first bid.
Live auction5M+ QPS
| Display | Winning | $4.12 |
| CTV | Winning | $18.40 |
| Native | Pacing | $2.86 |
70+ SSPs and OpenRTB-direct publishers, one seat.
ReportingHourly
| Metric | Yesterday | Change |
| Conversions | 18,420 | +24.6% |
| CPA | $14.80 | -11.2% |
| ROAS | 4.2x | +0.5x |
AI bid optimization retrains daily on delivery data.
Bring first-party data or build from ~300M profiles and ~1,000 pre-built segments.
Choose your KPI and upload an IAB-standard display creative, then set your budget and flights.
NEXUS bids on each impression in ~100ms, and your display ads run across premium inventory.
AI optimizes toward your KPI automatically, with bid-level reporting across the whole campaign.
Who it's for
Who uses programmatic display advertising
Direct Brands
Reach qualified audiences across the web, driving awareness and conversions with measurable display campaigns.
Performance Marketers
Hit your CPA and ROAS goals with real-time optimization, scaling display campaigns without adding manual work.
Marketing Agencies
Manage display for multiple clients from one platform, and report on performance with full transparency.
Channels
Explore more channels
Every channel runs from one seat, with unified frequency management and cross-channel reporting.
Frequently Asked Questions
Programmatic display advertising is the automated buying of banner ads on websites and apps. Software bids on each impression in real time and places the ad, so your programmatic display ads reach the right user in about 100 milliseconds.
With display advertising programmatic buying, each open ad slot triggers a real-time auction. NEXUS evaluates the user against your audience and bids in ~100ms. The winning programmatic display ad is served instantly.
Programmatic display ads offer precise targeting, real-time optimization, and full transparency. You reach qualified users from ~300M profiles, control costs per impression, and see exactly where every ad ran.
Traditional display needs manual intervention to deal with each site. Programmatic advertising display automates buying across all inventory. It is faster, more precise, and measurable at the impression level.
You can target with behavioral, contextual, lookalike, and retargeting data from ~300M NEXUS profiles. Your programmatic display advertising reaches the exact segments that matter to your campaign.
Request access to NEXUS
Run this channel inside the NEXUS programmatic platform. Request access to get started.
Request Access