Sponsored products
Ranked by auction · Retail and marketplace core unit
Ad units
Commerce Media Ad Units
The ad formats advertisers run on a commerce media network: sponsored products, sponsored brands, onsite display, and offsite extension via the DSP, branded to your platform.
- 4 live units, onsite and offsite
- Offsite on every channel via the DSP
- Every unit branded to your surface
- Self-serve for your advertisers
Formats
Four live ad units
Every unit is branded to your surface and runs through the same operating layer.
Sponsored brands
Above organic results · Catalog or storefront
Onsite display
Category, homepage, basket, checkout · Approved on your admin surface
Offsite extension
Every channel through the DSP · Closed-loop measurement
Preview
See what your advertisers run
Switch between the four ad units to see how each renders in context, branded to your platform.
Sponsored products
Promoted products in search and browse results, marked as sponsored and ranked by auction. The core retail and marketplace unit.
Sponsored
Sponsored brands
A brand banner that promotes a catalog or storefront above organic results, with products beneath it.
Onsite display
Display placements across your owned pages, branded and brand-safe, sold to your advertiser base.
Ad
Offsite extension
Extend demand beyond your surface through the NEXUS DSP, with closed-loop measurement back to outcomes.
By operator type
Where each unit runs
All four units are available to every operator type. Retailers call the first unit sponsored products, marketplaces call it sponsored listings, and the mechanics are identical. In-store placements are on the roadmap.
Integration
How units go live
Two steps from your platform to live placements.
Connect your platform through Shopify, BigCommerce, Magento, Salesforce Commerce, or a custom API.
Switch on the units you want, set pricing, and brand each placement to your surface.
Trust and safety
Approval and safety
Every creative is approved on your admin surface before it runs, with IAS and DoubleVerify verification and pre-bid IVT filtering. Data is matched in the native clean room on AWS or Snowflake, and raw records stay inside it. GDPR, CCPA/CPRA, IAB TCF, COPPA-aware.
Frequently Asked Questions
Commerce media ad units are the formats advertisers buy on an operator's own surfaces: sponsored products and listings, sponsored brands, onsite display, and offsite extension through the DSP.
They are the same unit under two names. Retailers say sponsored products because they own the catalog; marketplaces say sponsored listings because sellers do. The mechanics are identical.
Onsite display ads run on your own pages: category, homepage, basket, checkout. Offsite retail media runs through the NEXUS DSP across every channel, reaching the same audience after they leave.
Two steps. Connect your platform through Shopify, BigCommerce, Magento, Salesforce Commerce, or a custom API, then switch on the units you want and brand each placement to your surface.
All four units are available to every operator type, from retail and marketplace to travel, fintech, finance, and delivery. Naming follows the vertical. In-store placements are on the roadmap.
Request access to NEXUS
Show advertisers exactly what they will run. Request access to see the ad units in your environment.
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