Demand-side platform
Demand-Side Platform
DSP, SSP, audience activation, AI, and clean room in one platform. Buy media, activate audiences, and run your advertising business from a single seat.
- 70+ SSPs via OpenRTB
- 5M+ peak QPS, multi-region
- GDPR / CCPA / IAB TCF
- Bid + audience AI, retrained daily
Why NEXUS
Why Choose NEXUS DSP
Most DSPs do one job: buy media. NEXUS runs the whole advertising business, with DSP, SSP, audience activation, AI optimization, and a data clean room in one place.
~80 dimensionsReport dimensions + custom metrics
HourlyData latency
CSV & APIExport
How it works
NEXUS DSP: How It Works
Real-time programmatic buying across every channel and 70+ SSPs, with direct publisher access via OpenRTB.
Audience builder~1,000 segments
First-party CRM upload840K
In-market segment5.1M
Lookalike expansion6.2M
First-party data matched in the clean room, plus pre-built segments.
New campaignDraft
ObjectiveConversions
Budget$40,000 / month
Flight12 weeks
KPICPA under $18
Objective, budget, flight, and KPI set per campaign.
Live auctionCross-channel
| CTV | Winning | $18.40 |
| Display | Winning | $4.12 |
| DOOH | Queued | - |
Shared budget and frequency across every channel.
ReportingHourly
| Channel | Spend | ROAS |
| CTV | $48,210 | 3.2x |
| Display | $22,540 | 4.1x |
| Native | $12,980 | 3.6x |
~80 report dimensions, CSV and API export.
Upload your first-party data or build audiences from NEXUS signals. ~300M person profiles and ~1,000 pre-built segments are available.
Define goals, budgets, bid strategies, and targeting in the NEXUS campaign interface, with six targeting dimensions.
Reach 70+ SSPs and direct publishers via OpenRTB across every channel, from a single seat.
Evaluate everything from one reporting layer, with no data gaps between buying and reporting.
Talk to our team and find out what NEXUS can do for your business.
Request Access
Channels & formats
Ad Formats and Channels
Every major programmatic channel from one seat, with standard IAB display, native, and video formats. See the full programmatic advertising platform.
Reach your audience across premium programmatic display inventory with targeted, brand-safe placements.
Learn moreDeliver pre-roll, mid-roll, and post-roll video ads to streaming audiences with household-level precision.
Learn morePlace contextually matched native ads within editorial content across the web.
Learn moreActivate programmatic ads on digital screens in cities, transit hubs, retail environments, and more.
Learn moreReach listeners with targeted audio ads across streaming platforms and digital radio.
Learn moreConnect with audiences across the mobile web with responsive ad formats built for every screen.
Learn moreReach engaged users inside mobile apps with high-impact placements across gaming, lifestyle, and utility environments.
Learn more
Ad
Northbay FinancialBusiness accounts, opened in a day
Open an account
Ad
VerdaMornings that start wellShop
VerdaMornings that start wellShop
DisplayLeaderboard & MPU · IAB standard
Industries
Built for your industry
Vertical-specific targeting, compliance, and audience depth, configured for how each industry buys media.
Healthcare
HIPAA-aware campaigns through health context and geography, with no personal health data in the platform.
TravelKeep the same traveler identified from first research to booking, across four identity solutions.
B2BReach every decision-maker on the account, with first-party data matched in the clean room.
RetailReach shoppers across the open web and report conversions hourly across ~80 dimensions.
FinanceContext and geography signals, domain-level inventory control, and impression-level audit logs.
Trust & safety
Trust, Transparency, and Brand Safety
Enterprise agencies and trading desks need to know their brand is protected, their data is controlled, and their supply path is auditable.
Brand safety
Contextual classification, third-party brand safety integrations (IAS and DoubleVerify), and keyword blocking are applied at impression level across all inventory sources.
Supply path transparency
NEXUS provides full bid-level reporting, supply chain visibility, and SPO controls. You know exactly where every impression was bought and at what cost.
Data security
First-party data is handled inside a privacy-safe infrastructure (GDPR, CCPA/CPRA, IAB TCF). NEXUS Data Clean Room capabilities support secure audience collaboration and measurement without raw data exposure.
Ad fraud prevention
Invalid traffic filtering, viewability measurement, and IVT controls are built into the platform, not add-ons.
Who it's for
Who Uses NEXUS DSP
The NEXUS demand-side platform is built for teams that want programmatic control and omnichannel reach without stitching together a vendor stack.
Agencies
NEXUS DSP advertising platform built for teams that want programmatic control and omnichannel reach without stitching together a vendor stack.
Trading Desks
Run every advertiser client from one DSP advertising platform: trading desk operations, client reporting, audience management, and campaign activation, all unified.
Enterprise Advertisers
A DSP platform without the enterprise contract overhead. Full control over bidding logic, supply access, audience data, and performance.
Frequently Asked Questions
A DSP is the buy-side tool that lets agencies and advertisers buy ad inventory programmatically across many publishers from one interface.
Using a demand side platform like NEXUS gives advertisers centralised access to inventory across multiple channels (display, video, CTV, native, audio, DOOH), better audience precision (targeting by behavior, context, and first-party data), transparent cost control through real-time bidding, and unified campaign reporting.
A modern DSP platform like NEXUS allows to buy media across programmatic display, connected TV (CTV), native advertising, digital out-of-home (DOOH), programmatic audio, in-app mobile, and mobile web: all from one buying interface.
When evaluating demand side platforms, consider: channel coverage (does the DSP cover all formats you need?), audience capabilities (first-party data onboarding, lookalike modeling, contextual targeting), transparency (bid-level reporting, supply path visibility), AI and automation (bid optimization, audience discovery, performance forecasting), integration depth (ad server, DMP, clean room, APIs), and total cost of ownership.
Request access to NEXUS
See how a full-stack DSP changes the way your team buys media. Request access to get started.
Request Access