Programmatic channel
Programmatic Mobile Advertising
Reach mobile web audiences with formats built for the browser: sticky banners, vertical video, interscroller, and standard mobile sizes, not resized desktop creatives. Target by location and resolve identity across devices.
- Sticky, vertical, interscroller built for the browser
- 70+ SSPs premium mobile web
- 5M+ peak QPS ~100ms latency
- ~300M profiles behavioral, contextual, location
- Cross-device identity mobile, tablet, desktop
- IAS + DoubleVerify brand safety
Overview
What is mobile advertising?
Mobile advertising reaches people browsing in mobile web browsers with responsive display and native formats. NEXUS targets by location and resolves identity across devices, so mobile reach connects to the rest of your plan.
Why NEXUS
Why choose NEXUS for mobile advertising
Display and native formats adapt to any screen size, with viewability built in.
- Formats built for the browser
- Viewability built in
Reach audiences by location and context, alongside behavioral and custom data from ~300M profiles.
- Location and context targeting
- Layered onto ~300M profiles
Identity resolution connects mobile reach to desktop and CTV, so frequency and measurement hold across screens.
- Mobile resolved to desktop and CTV
- Frequency holds across screens
Run mobile web beside in-app, display, and the rest, with unified frequency and reporting.
- One seat for every channel
- Unified frequency and reporting
By the numbers
Built on NEXUS infrastructure
How it works
How Mobile runs on NEXUS
The Mobile web channel runs inside the NEXUS programmatic platform, alongside every other channel.
Audience builder~300M profiles
Purchased last 90 days1.2M
In-market: travel4.8M
Lookalike, 2% seed3.4M
First-party upload, pre-built segments, or lookalike modelling.
Campaign goalsDraft
ObjectiveROAS
Budget$25,000 / month
PacingEven
Creative6 sizes uploaded
Creative and pacing set before the first bid.
Live auction5M+ QPS
| Display | Winning | $4.12 |
| CTV | Winning | $18.40 |
| Native | Pacing | $2.86 |
70+ SSPs and OpenRTB-direct publishers, one seat.
ReportingHourly
| Metric | Yesterday | Change |
| Conversions | 18,420 | +24.6% |
| CPA | $14.80 | -11.2% |
| ROAS | 4.2x | +0.5x |
AI bid optimization retrains daily on delivery data.
Bring first-party data or build from ~300M profiles and ~1,000 pre-built segments.
Add responsive display or native creative and set your KPI, budget, and flights.
NEXUS bids on each mobile impression in ~100ms and serves a format that fits the screen.
AI optimizes toward your KPI, with cross-device reporting across the plan.
Who it's for
Who uses programmatic mobile advertising
Direct Brands
Reach audiences on the device they use most, with creative that fits every screen.
Performance Marketers
Hit CPA and ROAS goals on mobile, with cross-device measurement that avoids double-counting.
Marketing Agencies
Plan mobile web with in-app and desktop for clients, measured together in one place.
Channels
Explore more channels
Every channel runs from one seat, with unified frequency management and cross-channel reporting.
Frequently Asked Questions
Programmatic mobile advertising is the automated, real-time buying of ads on the mobile web across smartphones and tablets. Each impression is bought and targeted automatically, rather than through manual per-publisher deals.
NEXUS buys mobile web impressions in real time across premium browser inventory. It targets users from ~300M profiles with behavioral, contextual, and location signals, then serves responsive display or video ads.
Mobile advertising reaches users on phones and tablets in short, frequent browsing sessions; desktop reaches longer sessions on larger screens. Programmatic advertising mobile on NEXUS uses responsive formats and cross-device identity to connect the two.
NEXUS runs responsive display and video formats built for the mobile web, including standard and vertical sizes. Programmatic mobile ads adapt automatically to any screen size for a clean, fast-loading experience.
You target across ~300M profiles using behavioral, contextual, and location signals, with privacy-safe identity. Mobile programmatic advertising on NEXUS links targeting across mobile web and desktop for one view of the user.
Request access to NEXUS
Run this channel inside the NEXUS programmatic platform. Request access to get started.
Request Access