One traveler, many devices
NEXUS native ID, UID2, ID5, and one industry-standard solution keep research on a phone and checkout on a desktop as a single experience.
Travel
Travel Programmatic Advertising
Reach travelers on every channel, from the airport screen to the phone in their hand. Keep the same person identified from first research to checkout.
- 4 identity solutions, 2 native
- 7 channels, one budget and frequency
- DOOH at airports and transit hubs
- ~80 report dimensions, hourly
Overview
Built for Travel advertising
A booking decision takes weeks and is shared across devices. NEXUS keeps the same traveler identified across four identity solutions and every channel, so a phone search and a desktop checkout stay one person.
Capabilities
Why NEXUS for Travel
AI optimization
Bid optimization and audience prediction adjust performance in real time, retrained daily.
Unified reporting
~80 report dimensions, hourly, by CSV or API. Conversion and brand lift, with CTV attributed to the online booking.
By the numbers
Built on NEXUS infrastructure
How it works
How it works on NEXUS
Bring first-party data into the clean room, match and enrich it, and expand with lookalikes.
Set objective, budget, flight, and KPI. Six dimensions apply at the impression level, including geo, contextual, and retargeting.
Bid in real time across every channel via 70+ SSPs, reaching travelers through the planning window.
Hourly reporting across ~80 dimensions. Bid optimization and audience prediction are retrained daily toward your KPI.
Who it's for
Who Uses NEXUS DSP for Travel
Airlines and hotels
Reach travelers in origin markets and report bookings hourly across ~80 dimensions.
Travel agencies and OTAs
Run multiple client accounts from one seat, with per-client reporting and fees disclosed as a percentage of media.
Travel platforms
Buy media on the demand side and operate travel media on the same platform, with one clean room behind both.
Frequently Asked Questions
Travel programmatic advertising is buying ads through real-time auctions to reach travelers. NEXUS runs it across display, native, CTV, DOOH, audio, in-app, and mobile web, through 70+ SSPs from one seat.
In programmatic advertising, travel buyers apply six dimensions at the impression level: geo, behavioral, contextual, custom, lookalike, and retargeting, from ~300M profiles.
Programmatic travel campaigns run on every channel from one seat, with budget and frequency shared across all of them.
Retargeting and contextual signals separate early research from active planning. The NEXUS travel DSP holds one frequency cap across every channel, so the same traveler is capped once across every channel.
Display and native carry research, CTV builds destination demand, and DOOH reaches travelers in airports and transit hubs. Every channel runs from one campaign.
Request access to NEXUS
Activate this on the NEXUS demand-side platform. Request access to get started.
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