Network model
Vertical curated networks
Publishers pre-screened and contracted directly into the network rather than reached through the open exchange.
Programmatic advertising platform
Programmatic Advertising Platform
NEXUS is a full-stack programmatic platform with curated vertical networks. Reach your audience without bidding against the entire internet.
- Live campaigns in days
- 7 channels from one campaign
- ROAS and conversion reporting
- No DSP contract required
Architecture
Network architecture & curation
Curated publisher networks aggregated by vertical or category. The network model differs from the open programmatic market in three ways: publishers are pre-screened and contracted directly, supply is concentrated by topic so reach is dense for vertical advertisers, and brand-safety context is established at the network level rather than per-impression.
Curation depth
Direct contracts per network
Each curated network is assembled and maintained as its own product, with vertical-specific quality standards.
Vertical coverage
Vertical-by-vertical curation
New networks open as new verticals reach scale; existing networks deepen as anchor publishers grow.
Why NEXUS
Why Choose NEXUS for Programmatic Ads
Auction infrastructure
- 5M+Peak QPS
- Multi-regioncoverage
- ~100msmedian latency
Audience & data scale
- ~300Mperson profiles
- ~1,000pre-built segments
- Dynamic24h refresh
Channels & formats
- Cross-channeldisplay, native, CTV, DOOH, audio, in-app, mobile web
- Standard IAB display, native, and video formats
Supply integrations
- 70+SSPs
- Direct publisher access via OpenRTB
- SSP + direct reach model
Targeting
- Geo, behavioral, contextual, custom, lookalike, retargeting
- 6targeting dimensions
AI / optimization
- Bid optimization
- Audience prediction
- Daily self-learning loop
~80 dimensionsReport dimensions + custom metrics
HourlyData latency
CSV & APIExport
Channels & formats
Ad Formats and Channels
The NEXUS programmatic advertising platform gives you access to every major channel and format from a single interface. Every major channel with standard IAB display, native, and video formats.
Reach your audience across premium programmatic display inventory with targeted, brand-safe placements.
Learn moreDeliver pre-roll, mid-roll, and post-roll video ads to streaming audiences with household-level precision.
Learn morePlace contextually matched native ads within editorial content across the web.
Learn moreActivate programmatic ads on digital screens in cities, transit hubs, retail environments, and more.
Learn moreReach listeners with targeted audio ads across streaming platforms and digital radio.
Learn moreConnect with audiences across the mobile web with responsive ad formats built for every screen.
Learn moreReach engaged users inside mobile apps with high-impact placements across gaming, lifestyle, and utility environments.
Learn more
Ad
Northbay FinancialBusiness accounts, opened in a day
Open an account
Ad
VerdaMornings that start wellShop
VerdaMornings that start wellShop
DisplayLeaderboard & MPU · IAB standard
How it works
NEXUS Programmatic Platform: How It Works
Real-time bidding across every channel and 70+ SSPs, the programmatic layer of the NEXUS demand-side platform.
Audience builder~300M profiles
Purchased last 90 days1.2M
In-market: travel4.8M
Lookalike, 2% seed3.4M
First-party upload, pre-built segments, or lookalike modelling.
Campaign goalsDraft
ObjectiveROAS
Budget$25,000 / month
PacingEven
Creative6 sizes uploaded
Creative and pacing set before the first bid.
Live auctionCross-channel
| CTV | Winning | $18.40 |
| Display | Winning | $4.12 |
| DOOH | Queued | - |
Shared budget and frequency across every channel.
ReportingHourly
| Metric | Yesterday | Change |
| Conversions | 18,420 | +24.6% |
| CPA | $14.80 | -11.2% |
| ROAS | 4.2x | +0.5x |
AI bid optimization retrains daily on delivery data.
Upload first-party data or build from ~300M profiles and ~1,000 pre-built segments, with lookalike, behavioral, contextual, and geo targeting.
Define budgets, flights, and KPIs, and choose a CPM, CPC, CPA, or ROAS optimization model.
Real-time bids across every channel via 70+ SSPs and OpenRTB-direct publishers: open auction, PMP, and programmatic guaranteed, from one seat.
AI bid optimization and audience prediction adjust performance in real time, with hourly reporting and CSV/API export.
Trust & safety
Trust & Safety
A programmatic platform is only as good as the trust behind it. NEXUS gives agencies and advertisers full visibility, brand protection, and data control across every campaign.
Brand safety
Contextual classification, third-party brand safety integrations (IAS and DoubleVerify), and keyword blocking are applied at impression level across all inventory sources.
Supply path transparency
NEXUS provides full bid-level reporting, supply chain visibility, and SPO controls. You know exactly where every impression was bought and at what cost.
Data security
First-party data is handled inside a privacy-safe infrastructure (GDPR, CCPA/CPRA, IAB TCF). NEXUS Data Clean Room capabilities support secure audience collaboration and measurement without raw data exposure.
Ad fraud prevention
Invalid traffic filtering, viewability measurement, and IVT controls are built into the platform, not add-ons.
Who it's for
Who Uses Programmatic Advertising
The NEXUS programmatic ad platform is built for performance marketers and teams that need scale, audience access, and control.
Performance Marketers
Improve conversions, CPA, and ROAS at scale using the NEXUS platform.
Direct Brands
Reach qualified audiences and drive measurable outcomes across every channel.
Marketing Agencies
Manage multiple clients from one seat with easy setup and fast activation.
Frequently Asked Questions
Yes. NEXUS gives centralized campaign management, audience targeting across ~300M profiles, and real-time optimization toward CPA and ROAS goals: all from one seat. Bid optimization and audience prediction allow teams scale outcomes without manual rule writing.
NEXUS programmatic ad platform supports 7 channels from a single interface: display, native, connected TV (CTV), digital out-of-home (DOOH), audio, in-app, and mobile web. All channels share unified frequency management, brand safety controls, and cross-channel reporting.
As campaigns deliver, the Nexus platform adjusts bids and targeting automatically toward your chosen KPI (CPM, CPC, CPA, or ROAS), processing bid decisions in around 100 milliseconds across 70+ SSPs. No manual rule writing is required.
Yes. The NEXUS programmatic media buying platform runs across multi-region infrastructure with 5M+ peak QPS and ~100ms median latency, giving you scale across devices, channels, and markets. You can expand reach across 7 channels and multiple geos from one platform.
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See how programmatic buying across every channel performs on one platform. Request access to get started.
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