Domain-level control
Allow and block lists down to the domain, with pre-bid category and keyword blocking, suited to a regulated category.
Finance
Finance Programmatic Advertising
Programmatic advertising for financial services. Reach financial audiences through context and geography, never income or financial status. Control inventory down to the domain and audit every impression.
- Allow and block lists by domain
- Impression-level audit logs
- Fees as a percentage of media
- Clean room inside the platform
Overview
Built for Finance advertising
Financial services advertising runs in a regulated category. NEXUS runs finance campaigns with context and geography signals, allow and block lists down to the domain, and impression-level audit logs on every placement.
Capabilities
Why NEXUS for Finance
AI optimization
Bid optimization and audience prediction adjust performance in real time, retrained daily.
Brand safety
Contextual classification, IAS and DoubleVerify integrations, and IVT controls at impression level.
By the numbers
Built on NEXUS infrastructure
How it works
How it works on NEXUS
Audience builder~1,000 segments
First-party CRM upload840K
In-market segment5.1M
Lookalike expansion6.2M
First-party data matched in the clean room, plus pre-built segments.
New campaignDraft
ObjectiveConversions
Budget$40,000 / month
Flight12 weeks
KPICPA under $18
Objective, budget, flight, and KPI set per campaign.
Live auctionCross-channel
| CTV | Winning | $18.40 |
| Display | Winning | $4.12 |
| DOOH | Queued | - |
Shared budget and frequency across every channel.
ReportingHourly
| Channel | Spend | ROAS |
| CTV | $48,210 | 3.2x |
| Display | $22,540 | 4.1x |
| Native | $12,980 | 3.6x |
~80 report dimensions, CSV and API export.
Match your own data in the clean room, or build from content context and geography. No income or financial status segments are used.
Set objective, budget, flight, and KPI. Contextual, geo, custom, lookalike, and retargeting apply at the impression level, with allow and block lists enabled.
One cross-channel auction at 5M+ peak QPS and ~100ms latency, on one shared budget and frequency cap.
Hourly reporting across ~80 dimensions. Bid optimization and audience prediction are retrained daily toward your KPI.
Who it's for
Who Uses NEXUS DSP for Finance
Banks and card issuers
Run acquisition across display, native, and CTV, with fees and placements auditable line by line.
Insurers
Reach markets by geography and report conversions hourly across ~80 dimensions.
Finance agencies
Run multiple client accounts from one seat, with per-client reporting and fees disclosed as a percentage of media.
Frequently Asked Questions
Finance programmatic advertising is buying ads through real-time auctions to reach financial services audiences. NEXUS runs it across display, native, CTV, DOOH, audio, in-app, and mobile web, through 70+ SSPs from one seat.
In programmatic advertising, finance buyers work from context and geography, not income or financial status. Contextual, geo, custom, lookalike, and retargeting apply at impression level.
Programmatic finance campaigns run with allow and block lists down to the domain, pre-bid category and keyword blocking, and impression-level audit logs showing where every ad ran.
Your own first-party data, matched in the clean room without raw-data exposure, plus contextual, geo, and retargeting signals. The NEXUS finance DSP builds no income or wealth segments.
Display and native run on financial content, CTV builds brand trust, and audio reaches business podcasts. Every channel runs from one campaign with one frequency cap.
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