Programmatic channel
Programmatic Native Advertising
Native programmatic advertising matches the form of the content around it. Place contextually relevant units across editorial inventory with audience targeting and real-time optimization.
- Live campaigns in days
- 7 channels from one campaign
- ROAS and conversion reporting
- No DSP contract required
Overview
What is native advertising?
Native advertising matches the look and feel of the content around it, so it reads as part of the page instead of an interruption. NEXUS places contextually matched native units across editorial inventory and targets them with real audience data.
Why NEXUS
Why choose NEXUS for native advertising
Native units adopt each publisher’s fonts, layout, and styling, so your ad fits the page without manual design work.
- Publisher fonts and layout adopted automatically
- No per-publisher design work
Reach the exact segment using behavioral, contextual, lookalike, and custom targeting from ~300M NEXUS profiles.
- ~300M person profiles
- ~1,000 pre-built segments
IAS and DoubleVerify run at the impression level, with invalid-traffic filtering, so your native ads appear next to quality content.
- IAS + DoubleVerify pre-bid
- Invalid traffic filtered before the bid
Bid-level reporting shows exactly where your native ads ran and at what cost.
- Bid-level domain reporting
- ~80 dimensions, CSV or API
By the numbers
Built on NEXUS infrastructure
How it works
How Native runs on NEXUS
The Native channel runs inside the NEXUS programmatic platform, alongside every other channel.
Audience builder~300M profiles
Purchased last 90 days1.2M
In-market: travel4.8M
Lookalike, 2% seed3.4M
First-party upload, pre-built segments, or lookalike modelling.
Campaign goalsDraft
ObjectiveROAS
Budget$25,000 / month
PacingEven
Creative6 sizes uploaded
Creative and pacing set before the first bid.
Live auction5M+ QPS
| Display | Winning | $4.12 |
| CTV | Winning | $18.40 |
| Native | Pacing | $2.86 |
70+ SSPs and OpenRTB-direct publishers, one seat.
ReportingHourly
| Metric | Yesterday | Change |
| Conversions | 18,420 | +24.6% |
| CPA | $14.80 | -11.2% |
| ROAS | 4.2x | +0.5x |
AI bid optimization retrains daily on delivery data.
Bring first-party data or build from ~300M profiles and ~1,000 pre-built segments.
Choose your KPI and add a headline, image, and description. NEXUS renders the native unit to fit each placement.
NEXUS bids on each impression in ~100ms across editorial native inventory.
AI optimizes toward your KPI automatically, with bid-level reporting across the campaign.
Who it's for
Who uses programmatic native advertising
Direct Brands
Reach readers in a format that respects the content, building awareness and trust alongside editorial.
Performance Marketers
Drive clicks and conversions with native units that earn attention, optimized in real time to your CPA.
Marketing Agencies
Run native for multiple clients from one platform, with full transparency on placement and cost.
Channels
Explore more channels
Every channel runs from one seat, with unified frequency management and cross-channel reporting.
Frequently Asked Questions
Programmatic native advertising is the automated buying of native ads that match a publisher’s content. Software bids on each placement in real time and adapts your creative to fit publisher’s website, so programmatic native ads blend in instead of interrupting.
Display uses standard banner slots that stand apart from content. Native advertising programmatic placements match the look and feel of the page, blending into feeds and articles. Native typically engages 2 to 3x better than display.
Programmatic native ads offer higher engagement, non-disruptive formats, and precise targeting. You reach readers in a trusted context from ~300M NEXUS profiles, and every placement is optimized and measurable in real time.
NEXUS supports in-feed, content recommendation, in-article, and sponsored content per the IAB Native spec. These native programmatic ads run across web and mobile, adapting to each publisher’s format automatically.
Programmatic buying and native advertising at NEXUS allow you to run ads with behavioral, contextual, lookalike, and retargeting data from ~300M profiles. Native programmatic advertising layers audience data on top of contextual matching to reach the right reader in the right place.
Request access to NEXUS
Run this channel inside the NEXUS programmatic platform. Request access to get started.
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