Programmatic channel
Programmatic In-App Advertising
Reach mobile audiences across gaming, lifestyle, and utility apps with SDK-level targeting and built-in fraud controls. Run banner, interstitial, rewarded video, native, and playable formats built for the mobile screen.
- Banner to playable mobile-native formats
- SKAdNetwork + MMP install attribution
- 70+ SSPs iOS and Android inventory
- ~300M profiles IDFA, GAID, privacy-safe
- Enhanced IVT filtering verified apps only
- IAS + DoubleVerify viewability and safety
Overview
What is in-app advertising?
In-app advertising serves ads inside mobile applications rather than the mobile web, using formats like rewarded video, playables, and interstitials. NEXUS reaches in-app users with SDK-level targeting and fraud protection built into the platform.
Why NEXUS
Why choose NEXUS for in-app advertising
Run rewarded video, playables, interstitials, and banners over SDK and OpenRTB, matched to each app.
- Rewarded video, playables, interstitials, banners
- SDK and OpenRTB delivery
Reach users by app context and audience data from ~300M profiles, not broad guesses.
- App context plus ~300M profiles
- Deterministic IDFA and GAID signals
Invalid-traffic filtering and viewability run across in-app inventory, not sold as add-ons.
- Invalid traffic filtering included
- Viewability measured, not an add-on
Run in-app beside mobile web and display, with shared frequency and cross-channel reporting.
- Runs beside mobile web and display
- Shared frequency and reporting
By the numbers
Built on NEXUS infrastructure
How it works
How In-App runs on NEXUS
The In-App channel runs inside the NEXUS programmatic platform, alongside every other channel.
Audience builder~300M profiles
Purchased last 90 days1.2M
In-market: travel4.8M
Lookalike, 2% seed3.4M
First-party upload, pre-built segments, or lookalike modelling.
In-app formatsMobile
Interstitial
RewardedNativePlayable
Built for the mobile screen.
Live auction5M+ QPS
| Display | Winning | $4.12 |
| CTV | Winning | $18.40 |
| Native | Pacing | $2.86 |
70+ SSPs and OpenRTB-direct publishers, one seat.
ReportingHourly
| Metric | Yesterday | Change |
| Conversions | 18,420 | +24.6% |
| CPA | $14.80 | -11.2% |
| ROAS | 4.2x | +0.5x |
AI bid optimization retrains daily on delivery data.
Bring first-party data or build from ~300M profiles and ~1,000 pre-built segments.
Set up rewarded video, playables, interstitials, or banners, and set goals and budget.
NEXUS bids across in-app inventory over SDK and OpenRTB and serves the right format to each user.
AI optimizes toward your KPI, with fraud filtering and reporting across the campaign.
Who it's for
Who uses programmatic in-app advertising
Direct Brands
Reach engaged app audiences with formats that fit how people use their phones.
Performance Marketers
Drive installs and actions with rewarded and playable units, optimized to your CPA.
Marketing Agencies
Run in-app for clients with built-in fraud protection and transparent reporting.
Channels
Explore more channels
Every channel runs from one seat, with unified frequency management and cross-channel reporting.
Frequently Asked Questions
Programmatic in-app advertising serves ads inside mobile applications rather than the mobile web, using formats like rewarded video, playables, and interstitials. NEXUS reaches in-app users with SDK-level targeting and built-in fraud protection.
NEXUS buys in-app impressions in real time via app SDK integrations. It targets users from ~300M profiles using IDFA, GAID, and privacy-safe signals, then serves banner, interstitial, video, native, or playable ads.
In-app ads run inside mobile applications; mobile web ads run in a phone’s browser. In-app programmatic uses SDK integrations and app identifiers, giving better viewability and richer formats than mobile web.
NEXUS supports banner, interstitial, rewarded video, native, and playable ads per the MRAID spec. These formats power everything from brand campaigns to programmatic app install ads across iOS and Android.
You target across ~300M profiles using IDFA, GAID, and privacy-safe signals, layered with behavioral and contextual data. Programmatic in-app advertising on NEXUS stays effective in a post-IDFA environment.
Request access to NEXUS
Run this channel inside the NEXUS programmatic platform. Request access to get started.
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