Programmatic channel
Programmatic Digital Out-of-Home Advertising
Programmatic DOOH advertising across billboards, transit, and retail screens. Buy by location, daypart, and context, with real-time triggers.
- Live campaigns in days
- 7 channels from one campaign
- ROAS and conversion reporting
- No DSP contract required
Overview
What is DOOH advertising?
Programmatic digital out-of-home buys digital screens in cities, transit hubs, and retail spaces through automated auctions, with real-time triggers based on time, location, or context. NEXUS activates DOOH alongside your other programmatic channels from one seat.
Why NEXUS
Why choose NEXUS for programmatic DOOH
Purchase billboard, transit, and retail screens programmatically instead of long fixed contracts, with budget you control.
- Screens bought by the impression
- Budget shifts daily, no fixed contract
Serve creative by location, daypart, weather, or other live signals, so the message fits the moment.
- Location, daypart, and weather triggers
- Creative changes with the moment
DOOH targets by place and context rather than individual identity, which keeps it brand-safe and privacy-aware.
- Targeted by place, never by person
- No device identifiers used
Run DOOH next to display, CTV, and audio, with shared budgets and cross-channel reporting.
- Runs beside display, CTV, and audio
- Shared budgets and one report
By the numbers
Built on NEXUS infrastructure
How it works
How DOOH runs on NEXUS
The DOOH channel runs inside the NEXUS programmatic platform, alongside every other channel.
Location planDOOH
Venue
TransitRetailRoadsideGym
Daypart
CommuteMiddayEvening
Bought by location, daypart and trigger, not by identity.
Creative setDOOH
Ad
StaticPortraitLandscape
Sized per screen network.
Live auction5M+ QPS
| Display | Winning | $4.12 |
| CTV | Winning | $18.40 |
| Native | Pacing | $2.86 |
70+ SSPs and OpenRTB-direct publishers, one seat.
ReportingHourly
| Channel | Spend | ROAS |
| CTV | $48,210 | 3.2x |
| Display | $22,540 | 4.1x |
| Native | $12,980 | 3.6x |
~80 report dimensions, CSV and API export.
Choose markets, screen types, and dayparts, and set the context triggers that fit your campaign.
Upload full-motion or static creative sized for billboards, transit, and retail screens.
NEXUS bids on screens as they become available and serves your creative when your triggers are met.
Track delivery by location and daypart, and report on DOOH alongside your other channels.
Who it's for
Who uses programmatic DOOH advertising
Direct Brands
Build presence in high-traffic places with the flexibility and measurement of programmatic buying.
Performance Marketers
Add a broad-reach channel that you can still plan by location and daypart, measured in one place.
Marketing Agencies
Buy out-of-home for clients without fixed contracts, and report on it beside every digital channel.
Channels
Explore more channels
Every channel runs from one seat, with unified frequency management and cross-channel reporting.
Frequently Asked Questions
Programmatic DOOH advertising buys digital screens in cities, transit hubs, and retail environments through automated auctions, with real-time triggers based on time, location, or context. NEXUS activates DOOH alongside your other programmatic channels.
NEXUS buys DOOH screens in real time via programmatic guaranteed or open exchange. Triggers like weather, dayparting, and foot traffic choose when to run ads, so programmatic outdoor advertising reaches the right audience at the right moment.
Traditional OOH uses fixed billboards booked for weeks. DOOH uses digital screens bought in real time. Programmatic DOOH advertising adds audience targeting, context triggers, and measurement that traditional outdoor advertising cannot offer.
NEXUS DOOH media buying covers billboards, transit stations, retail signage, and place-based venues such as airports, gyms, gas stations, and malls that are bought through networks like Vistar, Broadsign, VIOOH, and Place Exchange.
NEXUS connects each DOOH impression to mobile follow-up through its identity graph, making programmatic out-of-home advertising measurable across devices, with reporting across ~80 dimensions refreshed hourly.
Request access to NEXUS
Run this channel inside the NEXUS programmatic platform. Request access to get started.
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