Programmatic channel
Programmatic Audio Advertising
Reach listeners in the moments screens cannot. Programmatic audio advertising brings your brand to streaming, podcasts, and digital radio with moment-based targeting, and pairs audio with CTV for upper-funnel reach.
- Pre-roll, mid-roll, post-roll per the IAB DAAST spec
- Podcast ads host-read and dynamic
- 90%+ completion IAB audio benchmark
- 70+ SSPs via OpenRTB
- ~300M profiles demographic, interest, mood
- IAS + DoubleVerify audio brand safety
Overview
What is audio advertising?
Programmatic audio advertising places ads in streaming music, podcasts, and digital radio through real-time bidding. NEXUS reaches listeners with moment-based targeting and pairs audio with CTV and other channels in one plan.
Why NEXUS
Why choose NEXUS for audio advertising
Target by content, mood, device, and daypart across streaming music, podcasts, and digital radio.
- Content, mood, device, and daypart targeting
- Streaming, podcasts, and digital radio
Audio listeners overlap heavily with CTV viewers, so you can build upper-funnel reach across sound and screen together.
- Audio and CTV planned as one reach curve
- Upper-funnel reach across sound and screen
An optional companion display unit appears on the listener’s screen, so audio can drive a click.
- Optional companion display unit
- Audio that can drive a click
Audio delivery feeds the same reporting layer as every other channel, with reach and frequency across the plan.
- Same reporting layer as every channel
- Reach and frequency across the plan
By the numbers
Built on NEXUS infrastructure
How it works
How Audio runs on NEXUS
The Audio channel runs inside the NEXUS programmatic platform, alongside every other channel.
Audience builder~300M profiles
Purchased last 90 days1.2M
In-market: travel4.8M
Lookalike, 2% seed3.4M
First-party upload, pre-built segments, or lookalike modelling.
Audio creativeDAAST
Spot 00:30
Pre-rollMid-rollHost-read
Streaming, podcast and digital radio.
Live auction5M+ QPS
| Display | Winning | $4.12 |
| CTV | Winning | $18.40 |
| Native | Pacing | $2.86 |
70+ SSPs and OpenRTB-direct publishers, one seat.
ReportingHourly
| Metric | Yesterday | Change |
| Conversions | 18,420 | +24.6% |
| CPA | $14.80 | -11.2% |
| ROAS | 4.2x | +0.5x |
AI bid optimization retrains daily on delivery data.
Bring first-party data or build from ~300M profiles and ~1,000 pre-built segments.
Upload your audio creative and an optional companion banner, then set goals and budget.
NEXUS bids across audio inventory and serves your spot to the right listeners.
AI optimizes delivery, and reporting shows reach and frequency next to your other channels.
Who it's for
Who uses programmatic audio advertising
Direct Brands
Reach audiences during focused listening moments, building memory with sound.
Performance Marketers
Add reach with a companion banner that turns a listen into a measurable click.
Marketing Agencies
Plan audio with CTV for clients, and measure the two together in one reporting layer.
Channels
Explore more channels
Every channel runs from one seat, with unified frequency management and cross-channel reporting.
Frequently Asked Questions
Programmatic audio advertising places ads in streaming music, podcasts, and digital radio through real-time bidding. NEXUS reaches listeners with moment-based targeting and pairs audio with CTV for upper-funnel reach.
NEXUS buys audio impressions in real time across streaming, podcast, and radio inventory. It serves pre-roll, mid-roll, and post-roll per IAB DAAST, plus host-read podcast ads, targeting listeners from ~300M profiles.
Programmatic audio covers all digital audio: streaming, podcasts, and radio. Programmatic radio advertising is the digital-radio subset. Both are bought in real time with data-driven targeting, unlike traditional broadcast radio.
NEXUS programmatic audio ads run across music streaming, podcasts, and digital radio via partners like Triton Digital, SXM Media, iHeart, Spotify Ad Network, and Adswizz: pre-roll, mid-roll, post-roll, and host-read formats.
NEXUS measures programmatic audio with completion rates, cross-device attribution, and ~80 reporting dimensions refreshed hourly. Audio completion runs 90%+ versus video’s 30 to 60% (IAB benchmark).
Request access to NEXUS
Run this channel inside the NEXUS programmatic platform. Request access to get started.
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