Built-in compliance
Consent handling, contextual targeting, and Data Clean Room support keep campaigns within HIPAA constraints.
Healthcare
Healthcare Programmatic Advertising
Healthcare programmatic advertising with HIPAA-aware targeting. Reach patients, providers, and caregivers within healthcare regulatory requirements.
- No personal health data ingested
- Contextual and geo-targeting only
- HIPAA-aware, GDPR, CCPA/CPRA, TCF
- Clean room inside the platform
Overview
Built for Healthcare advertising
Healthcare advertising has to reach the right audience without crossing privacy lines. NEXUS runs HIPAA-aware campaigns with contextual targeting, consent handling, and brand-safe placements built in.
Capabilities
Why NEXUS for Healthcare
AI optimization
Bid optimization and audience prediction adjust performance in real time, retrained daily.
Brand safety
Contextual classification, IAS and DoubleVerify integrations, and IVT controls at impression level.
By the numbers
Built on NEXUS infrastructure
How it works
How it works on NEXUS
Audience builder~1,000 segments
First-party CRM upload840K
In-market segment5.1M
Lookalike expansion6.2M
First-party data matched in the clean room, plus pre-built segments.
New campaignDraft
ObjectiveConversions
Budget$40,000 / month
Flight12 weeks
KPICPA under $18
Objective, budget, flight, and KPI set per campaign.
Live auctionCross-channel
| CTV | Winning | $18.40 |
| Display | Winning | $4.12 |
| DOOH | Queued | - |
Shared budget and frequency across every channel.
ReportingHourly
| Channel | Spend | ROAS |
| CTV | $48,210 | 3.2x |
| Display | $22,540 | 4.1x |
| Native | $12,980 | 3.6x |
~80 report dimensions, CSV and API export.
Build audiences from ~300M profiles using condition-adjacent and contextual signals, not personal health data.
Set objective, budget, flight, and KPI. Contextual, geo, custom, lookalike, and retargeting apply at the impression level, with pre-bid filtering on.
One cross-channel auction at 5M+ peak QPS and ~100ms latency, on one shared budget and frequency cap.
Hourly reporting across ~80 dimensions. Bid optimization and audience prediction are retrained daily toward your KPI.
Who it's for
Who Uses NEXUS DSP for Healthcare
Pharma and medical device brands
Run awareness on health content and CTV, with conversion and brand lift reported hourly.
Hospitals and clinic networks
Reach catchment areas by geography across display, native, and DOOH.
Healthcare agencies
Run multiple client accounts from one seat, with per-client reporting and fees disclosed as a percentage of media.
Frequently Asked Questions
Healthcare programmatic advertising is buying ads through real-time auctions to reach health audiences. NEXUS runs it across display, native, CTV, DOOH, audio, in-app, and mobile web, through 70+ SSPs from one seat.
In programmatic advertising, healthcare buyers work from context and geography, not health status. Contextual, geo, custom, lookalike, and retargeting apply at impression level.
Programmatic healthcare on NEXUS runs without personal health data. Controls are HIPAA-aware, targeting stays contextual and geographic, and no PHI enters the platform.
Neither is targeted by health status. The NEXUS healthcare DSP reaches broad audiences through health context and geography, and professionals through lists you match in the clean room.
Display and native run on health content, CTV builds awareness, and DOOH covers clinic catchment areas. Every channel runs from one campaign.
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Activate this on the NEXUS demand-side platform. Request access to get started.
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