First-party accounts
Bring your account lists into the clean room, match and enrich them, and expand with lookalikes across four identity solutions.
B2B
B2B Programmatic Advertising
Reach every decision-maker on the account, on every channel they use. Match, enrich, and activate your first-party data in one workflow, inside your own clean room.
- Clean room inside the platform
- AWS and Snowflake supported
- 4 identity solutions, 2 native
- 7 channels, one budget and frequency
Overview
Built for B2B advertising
A B2B deal involves several people over several months. NEXUS runs its clean room inside the platform, so matching, enrichment, and activation happen in one workflow, and raw data stays yours.
Capabilities
Why NEXUS for B2B
AI optimization
Bid optimization and audience prediction adjust performance in real time, retrained daily.
Brand safety
Contextual classification, IAS and DoubleVerify integrations, and IVT controls at impression level.
By the numbers
Built on NEXUS infrastructure
How it works
How it works on NEXUS
Audience builder~1,000 segments
First-party CRM upload840K
In-market segment5.1M
Lookalike expansion6.2M
First-party data matched in the clean room, plus pre-built segments.
New campaignDraft
ObjectiveConversions
Budget$40,000 / month
Flight12 weeks
KPICPA under $18
Objective, budget, flight, and KPI set per campaign.
Live auctionCross-channel
| CTV | Winning | $18.40 |
| Display | Winning | $4.12 |
| DOOH | Queued | - |
Shared budget and frequency across every channel.
ReportingHourly
| Channel | Spend | ROAS |
| CTV | $48,210 | 3.2x |
| Display | $22,540 | 4.1x |
| Native | $12,980 | 3.6x |
~80 report dimensions, CSV and API export.
Bring first-party data into the clean room, match and enrich it, expand with lookalikes. Identity resolves across four solutions.
Set objective, budget, flight, and KPI. Six targeting dimensions apply at impression level, with pre-bid filtering on.
One cross-channel auction at 5M+ peak QPS and ~100ms latency, on one shared budget and frequency cap.
Hourly reporting across ~80 dimensions. Bid optimization and audience prediction retrain daily toward your KPI.
Who it's for
Who Uses NEXUS DSP for B2B
Demand generation teams
Activate first-party data against a pipeline target and read cost per account hourly.
B2B agencies
Run multiple client accounts from one seat, with per-client reporting and fees disclosed as a percentage of media.
Enterprise marketing teams
Bring buying in-house with a clean room inside the platform and impression-level audit logs.
Frequently Asked Questions
Buying ads through real-time auctions to reach the people who make business purchasing decisions. NEXUS runs programmatic B2B campaigns across display, native, CTV, DOOH, audio, in-app, and mobile web, through 70+ SSPs from one seat.
Your first-party data is the targeting layer. Match it in the clean room, resolve identity across four solutions, expand with lookalikes. Six dimensions apply at impression level.
Your first-party data first, matched against ~300M profiles and ~1,000 segments refreshed every 24 hours. Partner data is matched in the native clean room, with no raw-data exposure.
Build the account audience in the clean room, then resolve the same people across devices. The NEXUS B2B DSP holds one budget and one frequency cap across every channel.
In programmatic advertising, B2B budgets concentrate in display, native, and CTV. CTV impressions contribute to online conversions in one reporting layer.
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Activate this on the NEXUS demand-side platform. Request access to get started.
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