Advertisers
Enrich targeting by matching first-party data with partners, without exposing customer records.
Data Clean Room
Data Clean Room
Privacy-safe audience collaboration across ~300M profiles, first-party data activation, and cross-partner measurement. Native to the platform, with AWS and Snowflake support, without exposing raw data.
- No raw data exposure
- AWS and Snowflake
- Match, enrich, activate
- GDPR / CCPA / IAB TCF
How it works
Match, enrich, activate
Match first-party data on common identifiers without exposing raw records, enrich it with the NEXUS graph across AWS and Snowflake, then activate audiences across every channel, without raw data leaving the room.
Data Clean RoomMatch, enrich, activate
EncryptedMatch
71% of records matched
Enrich
Signal layered from the NEXUS graph
Activate
Audiences live across every channel
First-party data stays encrypted · AWS + Snowflake · GDPR / CCPA
Talk to our team and see NEXUS run on your own data.
Request AccessWhy NEXUS
Why choose NEXUS Data Clean Room
The clean room operates as part of the platform: match, enrich, and activate in one workflow, not a third-party integration.
- Match, enrich, and activate in one workflow
- Native to the platform, not a passthrough
Run collaboration across AWS and Snowflake, rather than a single-cloud or partner-dependent setup.
- Runs across AWS and Snowflake
- No single-cloud or partner dependency
Both sides collaborate on common identifiers without exposing underlying records.
- Collaboration on common identifiers
- Raw records never exposed
Enrich targeting for advertisers and power data collaboration for commerce media partners.
- Targeting enrichment for advertisers
- Data collaboration for operators
Comparison
How NEXUS compares
Most clean rooms are single-cloud or partner-dependent. NEXUS is native and cross-cloud.
| Platform | Native clean room | Cross-cloud | Partner dependency |
|---|---|---|---|
| NEXUS | Yes (native) | AWS + Snowflake | Advertiser + operator data partners |
| The Trade Desk | Limited (UID2 + Galileo) | Partner-dependent | LiveRamp, Habu, Snowflake passthroughs |
| Amazon AMC | Yes (Amazon Marketing Cloud) | AWS only | Amazon-anchored |
| Google Ads Data Hub | Yes (Google native) | Google Cloud | Google-anchored |
| Snowflake DCR | Standalone | Multi-cloud | Snowflake customer base |
Who it's for
Who uses data clean rooms
Commerce media operators
Offer brand partners privacy-safe data collaboration as part of your media network.
Data partners
Collaborate on measurement and audience building across clouds, on common identifiers only.
Frequently Asked Questions
A privacy-safe environment where two parties match and analyze data on common identifiers, without exposing raw records. NEXUS uses it for targeting and partner data collaboration.
Match, enrich, and activate run inside the NEXUS platform, not via an external clean room. NEXUS is native, not passthrough.
Cross-cloud across AWS and Snowflake, with activation across every channel.
No. Both sides work on common identifiers only; raw records never leave.
Request access to NEXUS
Collaborate on data without exposing it. Request access to the NEXUS Data Clean Room.
Request Access