Advertisers
Enrich targeting by matching first-party data with partners, without exposing customer records.
Data Clean Room
Data Clean Room
Privacy-safe audience collaboration across ~300M profiles, first-party data activation, and cross-partner measurement. Native to the platform, with AWS and Snowflake support, without exposing raw data.
- No raw data exposure
- AWS and Snowflake
- Match, enrich, activate
- GDPR / CCPA / IAB TCF
How it works
Match, enrich, activate
Match first-party data on common identifiers without exposing raw records, enrich it with the NEXUS graph across AWS and Snowflake, then activate audiences across every channel, without raw data leaving the room.
Data Clean RoomMatch, enrich, activate
EncryptedMatch
71% of records matched
Enrich
Signal layered from the NEXUS graph
Activate
Audiences live across every channel
First-party data stays encrypted · AWS + Snowflake · GDPR / CCPA
Talk to our team and see NEXUS run on your own data.
Request AccessWhy NEXUS
Why choose NEXUS Data Clean Room
The clean room operates as part of the platform: match, enrich, and activate in one workflow, not a third-party integration.
- Match, enrich, and activate in one workflow
- Native to the platform, not a passthrough
Run collaboration across AWS and Snowflake, rather than a single-cloud or partner-dependent setup.
- Runs across AWS and Snowflake
- No single-cloud or partner dependency
Both sides collaborate on common identifiers without exposing underlying records.
- Collaboration on common identifiers
- Raw records never exposed
Enrich targeting for advertisers and power data collaboration for commerce media partners.
- Targeting enrichment for advertisers
- Data collaboration for operators
Comparison
How NEXUS compares
Most clean rooms are single-cloud or partner-dependent. NEXUS is native and cross-cloud.
| Platform | Native clean room | Cross-cloud | Partner dependency |
|---|---|---|---|
| NEXUS | Yes (native) | AWS + Snowflake | Advertiser + operator data partners |
| The Trade Desk | Limited (UID2 + Galileo) | Partner-dependent | LiveRamp, Habu, Snowflake passthroughs |
| Amazon AMC | Yes (Amazon Marketing Cloud) | AWS only | Amazon-anchored |
| Google Ads Data Hub | Yes (Google native) | Google Cloud | Google-anchored |
| Snowflake DCR | Standalone | Multi-cloud | Snowflake customer base |
Who it's for
Who uses data clean rooms
Commerce media operators
Offer brand partners privacy-safe data collaboration as part of your media network.
Data partners
Collaborate on measurement and audience building across clouds, on common identifiers only.
Frequently Asked Questions
A data clean room is a secure, privacy-safe environment where two or more parties match and analyze their data without exposing raw records to each other. Only aggregated or matched results are shared, never individual-level data.
Each party uploads data into a controlled environment (NEXUS supports AWS and Snowflake). The clean room matches records using privacy-safe identity resolution, exposing only the overlap. Parties build segments, model lookalikes, and run measurement. Raw data never crosses between partners.
NEXUS offers a native data clean room solution that matches, enriches, and activates audiences in one workflow, with AWS and Snowflake support. Unlike standalone clean room data tools, NEXUS connects directly to DSP activation across ~300M profiles, ~1,000 segments, and 7 channels, with no gap between collaboration and execution.
A clean room ensures no party can see another's individual-level data, only matched overlaps and aggregated results. NEXUS adds GDPR, CCPA/CPRA, and IAB TCF compliance, plus HIPAA-aware and COPPA-aware controls, keeping clean room data inside AWS or Snowflake environments you control.
Any organization that wants to collaborate on data without sharing it: retailers building joint commerce media audiences, fintechs activating regulated data, agencies combining client and partner data, and advertisers running closed-loop measurement. NEXUS data clean room solutions serve advertisers, agencies, trading desks, and operators alike.
Request access to NEXUS
Collaborate on data without exposing it. Request access to the NEXUS Data Clean Room.
Request Access