Buy media across every channel
For agencies, trading desks, and enterprise advertisers. Control programmatic buying with audience targeting, AI optimization, and unified reporting.
Explore the Demand-Side Platform
Advertising operating system
The advertising operating system
One platform to buy media, activate audiences, and operate advertising businesses. NEXUS brings demand-side, programmatic, and commerce media into a single ad-tech stack.
- 70+ SSPs via OpenRTB
- 5M+ peak QPS, multi-region
- GDPR / CCPA / IAB TCF
- Hourly data latency
Where to start
Three ways to work with NEXUS
One operating layer serves three markets. Pick the entry point that matches your business: buy media, run campaigns, or operate your own ad business.
Launch campaigns, drive performance
For direct brands and performance marketers. Reach audiences and grow conversions through programmatic advertising, without operating a full DSP workflow.
Explore programmatic advertisingOperate your own ad business
For retailers, marketplaces, and operators. Launch retail media networks and monetize first-party data with ad units, APIs, and reporting.
Explore the Commerce Media Platform
Architecture
One decision engine behind every channel
Bid requests arrive from every channel you buy, clear through a single auction, and return in about 100 milliseconds.
Ingress · bid requests
GET/openrtb · display
GET/openrtb · ctv
GET/openrtb · native
GET/openrtb · audio
POST/events · win
Decision engine
NEXUS
Auction · Targeting · AI bid optimization
5M+
Peak QPS
~100ms
p99 latency
70+
SSPs
Egress · monetized channels
Display200
CTV200
DOOH200
Audio200
In-App200
Native200
Mobile200
The stack
Inside the operating system
The market sells these functions separately. NEXUS packages them into one environment that supports buying, monetization, and audience activation.
Demand-side buying
Buy media, activate audiences, and optimize campaigns from one platform, for agencies, trading desks, and advertisers.
See the Demand-Side PlatformProgrammatic access
Reach qualified audiences across curated vertical networks, without operating a full DSP workflow.
See Programmatic AdvertisingCommerce media
Infrastructure to run an advertising business across retail, marketplace, fintech, travel, and delivery.
See the Commerce Media PlatformAudience targeting
Build custom audiences from ~300M profiles and ~1,000 pre-built segments, activated across every channel.
See Audience TargetingData Clean Room
Match, enrich, and activate first-party data with partners, with no raw-data exposure.
See the Data Clean RoomNEXUS AI
Bid optimization and audience prediction, retrained daily to adjust performance in real time.
See NEXUS AI
Why NEXUS
Advertising operations are fragmented. NEXUS is the common operating layer.
A buyer may need one system for media buying, another for audiences, another for measurement, another for monetization, and another for data collaboration. Operators building advertising businesses face the same problem from the opposite direction.
NEXUS reduces that fragmentation. It gives the market a single operating layer that supports buying, monetization, audience activation, and advertising-business operations, without forcing every team to assemble a stack from disconnected vendors.
Trust & safety
Built for enterprise advertising
The NEXUS ad tech platform builds brand protection, supply transparency, and data control into every module, instead of selling them as add-ons.
5M+Peak QPS, multi-region
~300MPerson profiles, 24h refresh
70+ SSPsPlus OpenRTB-direct publishers
- IAS + DoubleVerify pre-bid
- Invalid traffic filtering & viewability
- GDPR / CCPA / IAB TCF
- Privacy-safe Data Clean Room
Frequently Asked Questions
An advertising operating system is a single platform that unifies the tools an advertising business needs on one shared infrastructure. You can run media buying, audience activation, ad serving, data collaboration, and monetization on one data layer.
A standalone DSP only buys media. NEXUS includes a full DSP, but as one module inside a broader ad tech platform that also covers programmatic networks, commerce media, audience targeting, a native data clean room, and AI. Nexus has a common operating layer for them all.
Any team that buys, sells, or operates advertising can run it on the NEXUS ad tech platform. Agencies and trading desks use it as a DSP and audience targeting platform; direct brands and performance marketers use it to run programmatic campaigns; and retailers, marketplaces, fintechs, and travel platforms use it as a commerce media operating system to run their own ad business.
Request access to NEXUS
One platform for demand-side buying, programmatic campaigns, and commerce media. Request access and see how it fits your business.
Request Access