Native data clean room
Match, enrich, and activate first-party data in one privacy-safe workflow, with no raw data exposure and AWS and Snowflake support.
Audience targeting
Audience Targeting
Reach the right person, on the right channel, at the right moment. The NEXUS audience targeting platform offers ~300M profiles, ~1,000 pre-built segments, and custom audience building across every channel.
- ~300M profiles, 24h refresh
- ~1,000 Pre-built segments
- 1P data ingestion
- Lookalike modeling
- Clean room access
How it works
How audience targeting works in NEXUS
Building and activating audiences follows four steps, from raw data to live, optimized campaigns.
- CRM export
- Site + app events
- Offline sales
- Partner data
One person profileDeduplicated, identity-resolved
Cross-device, refreshed every 24 hours.
Segment builderClean room
Matched on identifiers8.4M
Enriched by NEXUS graph11.2M
Ready to activate9.7M
Raw customer records never leave the clean room.
TargetingImpression level
Dimensions
GeoBehavioralContextualCustom
Also
LookalikeRetargeting
Six dimensions, combined per impression.
Optimization~100ms
| Signal | Now | Trend |
| Bid decisions | 5M+ QPS | steady |
| Model refresh | Daily | on |
| Budget pacing | 44% | even |
Bids adjust toward your KPI on every impression.
Bring first-party data and combine it with ~300M NEXUS profiles. Resolve identity across four solutions: NEXUS native ID, UID2, ID5, and an industry-standard option.
Create custom audiences or activate ~1,000 pre-built segments. Apply lookalike modeling to expand reach, with clean-room privacy controls throughout.
Apply targeting at impression level across every channel. Combine geo, behavioral, contextual, custom, lookalike, and retargeting dimensions in one campaign.
NEXUS AI audience prediction refines targeting as campaigns run, retrained daily. Performance feeds one reporting layer with ~80 dimensions and hourly refresh.
Talk to our team and see NEXUS run on your own data.
Request AccessCapabilities
Targeting capabilities
Four solutions: NEXUS native ID, UID2, ID5, and an industry-standard option, unified across ~300M profiles.
- NEXUS native ID, UID2, ID5, industry standard
- Unified across ~300M profiles
~1,000 pre-built segments plus custom audiences, expanded with lookalike modeling.
- ~1,000 pre-built segments
- Custom audiences plus lookalike modeling
Geo, behavioral, contextual, custom, lookalike, and retargeting, applied at impression level.
- Six dimensions, combined per impression
- Geo, behavioral, contextual, custom, lookalike, retargeting
Activate the same segment across every channel with unified frequency management.
- One segment, every channel
- Unified frequency management
Trust & safety
Built to protect consumer data and your brand
Privacy frameworks
GDPR, CCPA/CPRA, and IAB TCF supported, with HIPAA-aware and COPPA-aware controls for sensitive verticals.
Brand safety
IAS and DoubleVerify verification at impression level, with contextual classification across all inventory.
Transparency
Bid-level reporting and ~80 reporting dimensions show exactly how audiences performed and where.
Who it's for
Who uses audience targeting
Agencies
Manage audience strategy across multiple advertiser clients from one platform, building, sharing, and activating segments without juggling separate data tools.
Trading Desks
Run custom audience targeting with full control over data, identity resolution, and lookalike expansion, at scale without enterprise overhead.
Brands
Activate first-party data into precise, privacy-safe campaigns, reaching qualified audiences across every channel to drive measurable outcomes.
Frequently Asked Questions
Audience targeting works by matching ad impressions to specific audience segments in real time. The platform evaluates whether the user matches your target audience based on first-party data, behavioral signals, context, and identity and bids accordingly.
NEXUS uses a combination of first-party data, ~1,000 pre-built behavioral segments and ~300M profiles, contextual signals, and identity data resolved across four solutions (NEXUS native ID, UID2, ID5, and an industry-standard option). The data is refreshed dynamically every 24 hours.
Yes. First-party data is central to targeting audience on NEXUS. Ingest your customer data, structure it into segments, and expand it with lookalike modeling: all inside a native data clean room, with no raw data exposure, then activate across all 7 channels.
All 7 NEXUS channels support audience-based campaigns: display, native, video, connected TV (CTV), DOOH, audio, in-app, and mobile web. The same audience segment can be activated across every channel with unified frequency management.
NEXUS supports the full set of major privacy frameworks: GDPR, CCPA/CPRA, and IAB TCF with HIPAA-aware and COPPA-aware controls for sensitive verticals. Audience data targeting runs through a native data clean room for privacy-safe matching, and consent signals are honored across the platform.
Request access to NEXUS
Build and activate audiences on the NEXUS platform. Request access to get started.
Request Access