Programmatic channel
Connected TV Advertising
Connected TV advertising with household-level targeting. Run pre-roll, mid-roll, and post-roll video across streaming inventory, with frequency capping and cross-device attribution.
- Live campaigns in days
- 7 channels from one campaign
- ROAS and conversion reporting
- No DSP contract required
Overview
What is CTV advertising?
Connected TV advertising delivers video ads to people watching streaming content on smart TVs and devices. NEXUS reaches CTV audiences with household-level targeting and connects that reach to your other channels in one reporting layer.
Why NEXUS
Why choose NEXUS for CTV advertising
Target CTV audiences at the household level using audience data from ~300M profiles, not broad age and gender demographics.
- Household-level addressability
- Audience data from ~300M profiles
Cross-device frequency capping stops the same household from seeing your spot too many times across CTV and other channels.
- One frequency cap across screens
- Cross-device household matching
Full-screen pre-roll, mid-roll, and post-roll spots run on premium streaming inventory, with viewability measured.
- Pre-roll, mid-roll, and post-roll
- Non-skippable, viewability measured
Cross-device attribution ties CTV exposure to site visits and conversions, so you can measure what the channel drives.
- Exposure tied to site visits
- Conversions attributed cross-device
By the numbers
Built on NEXUS infrastructure
How it works
How CTV runs on NEXUS
The CTV channel runs inside the NEXUS programmatic platform, alongside every other channel.
Audience builder~300M profiles
Purchased last 90 days1.2M
In-market: travel4.8M
Lookalike, 2% seed3.4M
First-party upload, pre-built segments, or lookalike modelling.
Video creativeCTV
Pre-roll 00:30
Mid-rollPost-rollVAST 4.x
Served against streaming inventory.
Live auction5M+ QPS
| Display | Winning | $4.12 |
| CTV | Winning | $18.40 |
| Native | Pacing | $2.86 |
70+ SSPs and OpenRTB-direct publishers, one seat.
ReportingHourly
| Channel | Spend | ROAS |
| CTV | $48,210 | 3.2x |
| Display | $22,540 | 4.1x |
| Native | $12,980 | 3.6x |
~80 report dimensions, CSV and API export.
Bring first-party data or build from ~300M profiles and ~1,000 pre-built segments.
Add your CTV spot and set goals, budget, and frequency caps across screens.
NEXUS bids on streaming inventory in real time and serves your spot to the right households.
AI optimizes delivery, and cross-device reporting shows reach and outcomes next to your other channels.
Who it's for
Who uses CTV advertising
Direct Brands
Bring TV-quality video to streaming audiences with the targeting and measurement broadcast never offered.
Performance Marketers
Run CTV as a measurable channel, with attribution from household exposure to on-site conversion.
Marketing Agencies
Plan and buy CTV alongside display and audio for clients, all from one seat with unified reporting.
Channels
Explore more channels
Every channel runs from one seat, with unified frequency management and cross-channel reporting.
Frequently Asked Questions
Connected TV advertising is video advertising served to internet-connected TVs during streaming. Viewers watch sound-on and full-screen. With CTV advertising, you get the reach of television and the targeting and measurement of digital.
Programmatic CTV advertising buys streaming video placements automatically in real time. NEXUS matches your video to the right household via IP and smart-TV identifiers, then serves pre-roll, mid-roll, or post-roll per the IAB VAST spec.
CTV refers to ads on internet-connected TV sets. OTT is streaming content delivered over the internet to any device. CTV advertising is a subset of OTT that shows ads on the big screen in a living room environment.
You target households using IP and smart-TV identifiers, layered with ~300M person profiles. Connected TV programmatic targeting adds behavioral and contextual data, going well beyond basic age and gender.
NEXUS measures CTV programmatic advertising with cross-device attribution connecting each CTV impression to an online conversion in one reporting layer, with ~80 reporting dimensions refreshed hourly.
Request access to NEXUS
Run this channel inside the NEXUS programmatic platform. Request access to get started.
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