Nexus Identity Resolution
We believe that the future of advertising and identity resolution will rely on a combination of multiple strategies,so we’ve created a full suite of solutions that help future-proof your business.
Providing flexibility in an ever-changing industry
We’ll help your reach your audience without sacrificing scale and accuracy with our flexible four-pronged approach.
1. Universal ID Support
2. Unified Identity Graph
3. Behavioral-based Targeting
4. Supply-Side Data & Curation
Support for all major universal IDs
We help ensure successful campaign delivery with flexible identifier options at scale.
As the industry evolves, we will continue to add support for additional identifiers that gain popularity in the market.
Full integrations across our SSP, DMP (Nexus Data Platform), and DSP*
- SSP: Access curated PMP deals with specific universal IDs
- DMP (Nexus Data Platform): Create audiences using those IDs
- DSP: Target against those IDs
Pass-through support for 10 universal IDs
3rd party DSPs can target Nexus supply with an extensive list of 10 universal IDs, including all major IDs
Nexus's Unified Identity Graph
Our Unified Identity Graph is designed to help with successful campaign delivery by unifying bidding and enabling cross-device frequency and reach controls across multiple IDs.
- Seamless activation across a variety of user IDs
- Bid across all major identifiers without having to select a single provider
- Targeting, frequency capping and attribution can be done across devices at the device, person or household level
Nexus’s suite of privacy-safe behavioral targeting solutions
Target users with richer behavioral intelligence supported by contextual and content signals.
Behavioral Audiences
Access 800+ behavioral segments built from browsing patterns, content consumption, and cross-channel activity.
Smart Contextual
Align your brand with relevant content based on real-time content consumption
Predictive Audiences
AI-driven audience models built from behavioral patterns to predict future interest and actions.
TV Content Signals
Align your ads with relevant TV content, genres, and viewing moments, using contextual metadata designed specifically for streaming and CTV.
Keyword & Content Filtering
Apply keyword-based targeting and exclusion to match suitable content and avoid undesirable placements.
Supply-side data & curation
Leverage the Nexus SSP to access curated supply, premium publisher data, and high-quality inventory packaged for your campaign needs.
Publisher data activation
Through programmatic guaranteed and preferred deals, you can connect directly with premium publishers to activate their first-party audience data in a privacy-safe and controlled environment.
Curated PMPs
Our broad supply footprint allows us to build relevant PMPs and site lists tailored to each campaign
Access curated deals that prioritize top ad slots, high-quality content environments, and high-attention media
Layer third-party audience data onto curated supply to improve accuracy and performance
Take a look at more of our capabilities and solutions
See What Nexus Can Do
Schedule a demo and discover how audience intelligence transforms campaign performance.