Our proprietary audience discovery technology helps you boost your reach and performance with insights to inform your activations.
Consumers read and watch a lot digitally and on TV–and it’s this behavior that helps shape their interests and actions. By identifying what type of content consumers are engaging with we’re better able to contextually understand who they are to inform your activations.
The Nexus Discovery platform analyzes content engagements and user behavior across digital, social and TV on-demand. Our proprietary algorithms use natural language processing (NLP) and topic classification to understand context.
Nexus’s Nexus AI Discovery assistant is built to automate audience research, accelerate planning and eliminate manual analysis.
Demographic profiles of your site visitors and first party audiences and what are they consuming
Keywords, topics, features and value props associated with your brand and your competitors
Seasonal and daypart engagement trends and consumption habits over time and at present
DMAs with highest level of engagement and which topics and interests are growing in popularity
Use your insights to help boost your reach and be more effective in reaching the right target consumer through the Nexus DSP or SSP of your choice.
Creative messaging: Customize your insights using Nexus Studios’ real-time data-driven creative optimization
Smart Contextual audiences: Align with content based on real-time consumption
Custom audiences: Reach your consumers based on the content they consume and browsing behavior
** Compared to campaigns that do not use Discovery. Source: Nexus Internal Data, Q4 2023-Q3 2024.
Ready to see how our true full-stack solution can help drive meaningful growth for you?
