As the media space continues to rapidly evolve and become more fragmented, it’s increasingly more challenging to find your audiences, activate targeted programmatic campaigns and achieve your KPIs.
The Nexus Data Platform gives you flexible access to our advanced technology and strong data capabilities to help you navigate the ever-changing cross-platform media landscape and reach your audiences wherever they’re consuming content.
Sitting between our DSP and SSP, the centralization of the Nexus Data Platform allows us to help you seamlessly access and activate our unique data and partner assets for more accurate targeting and reach.
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In keeping up with our tradition of “firsts,” we’ve expanded our DMP into the Nexus Data Platform–now giving partners like you unfettered access to our privacy-safe platform to create new or enhanced audiences that more accurately target and reach your cross-platform consumers.
Upload your data assets into clean room of your choice to ensure that it’s safe and secure.
Unite your assets with our exclusive ACR data, Peerlogix streaming data and more.
Access these data sets through our proprietary tools — Nexus Discovery or TV Intelligence, and/or our Unified Identity Graph.
Activate your audiences with the Nexus DSP and SSP, our SSP via PMPs with select DSPs, or select 3P partners.
Better understand your consumers and inform your targeting through Nexus Discovery, our real-time market research tool that maps linear and streaming household viewership data to web consumption behavior.
Nexus Discovery helps answer the key business questions–who to reach, what are they interested in, and when and where to target.
A full suite of audience insights, activation and measurement solutions that work together to help maximize your ROI in today’s converged CTV, linear and digital world.
TV Intelligence provides access to:
Our Unified Identity Graph is designed to help with successful campaign delivery by unifying bidding and enabling cross-device frequency and reach controls across multiple IDs.
Seamless activation across a variety of user IDs
Bid across all major identifiers without having to select a single provider
Targeting, frequency capping and attribution can be done across devices at the device, person or household level
Ensure your message resonates in premium media environments that delight consumers and drive real audience engagement. Reach 2 billion+ consumers across 10,000 properties and 50 markets.
#1 Most direct supply path
1- Jounce Media, 2024
Schedule a demo and discover how audience intelligence transforms campaign performance.
