Invesco is a global investment management company focused on attracting investors interested in tokenized assets, ETFs, and inflation-hedging strategies. To reach this audience, Invesco ran a 60-day performance advertising campaign on NEXUS, activating financially engaged users through behavioral targeting and interest segmentation.
The campaign focused on lead generation for investment products tied to digital finance, prioritizing intent quality over broad reach.
Campaign Objective and Setup
The campaign aimed to generate qualified investment leads from users actively researching modern investment products, including tokenized assets and ETFs.
Over a 60-day period, Invesco allocated $50,400 in ad spend, using NEXUS to activate users based on real-time financial engagement signals rather than demographic assumptions or on-chain wallet data.
Behavioral Targeting and Interest Segmentation
The campaign targeted users demonstrating active interest in investment and trading topics, including retail investors, high-risk investors, asset holders, and users engaging with wealth management and forex-related content.
Custom intent-based segments were built using pixel data to track financially engaged users on Invesco’s website. These segments focused on users consuming content related to crypto ETFs, tokenized bonds, DeFi regulation, and yield alternatives, ensuring ads reached users already evaluating investment decisions.
Creative Strategy Focused on Trust and Innovation
Creative messaging emphasized Invesco’s global reputation while positioning its offerings within the “future of finance” narrative. This approach connected traditional investment credibility with emerging digital finance themes, helping maintain relevance across both conventional and forward-looking investor profiles.
Messaging remained concise and benefit-driven, reinforcing trust while highlighting innovation.
Retargeting and Lead Conversion Optimization
Users who demonstrated financial intent but did not convert on first exposure were re-engaged through retargeting. These retargeting efforts generated 36% of total leads, confirming the importance of repeated exposure in high-consideration investment decisions.
Sequential messaging reinforced key value propositions and guided users back into the lead funnel without increasing acquisition costs.
Campaign Results
Over the 60-day campaign period, the following results were recorded:
- 2,100 total conversions
- $315,000 in total value generated from token sales
- 12.3% lead conversion rate
- 4.8× return on ad spend
These results reflected strong lead quality and consistent conversion performance across the campaign duration.
Observations
The campaign showed that activating users based on browsing behavior and financial engagement can scale lead generation without sacrificing quality. By targeting intent signals rather than wallet ownership alone, the campaign expanded reach while maintaining efficient performance.
This case demonstrates how NEXUS enables investment brands to execute intent-driven acquisition strategies across both traditional and digital finance categories.
