ElevenLabs, the AI voice synthesis platform, ran a 90-day performance campaign on NEXUS to acquire professional content creators and media users seeking AI-powered voice tools. The campaign focused on converting high-value subscribers to paid Pro plans, driving annual recurring revenue while maintaining efficient acquisition costs.
Campaign Objective and Setup
The objective was to acquire high-quality users and maximize ARR through precise behavioral and interest-based targeting.
Over 90 days, ElevenLabs allocated $400,000 in ad spend, reaching creators actively producing content with AI tools and targeting early adopters of voice synthesis and AI audio generation.
Audience Targeting Across AI Creator Segments
The campaign reached AI creators, AI tech users, and generative AI enthusiasts, ensuring the audience consisted of users already engaging with AI content tools. Focusing on professional creators and early adopters increased the likelihood of Pro plan adoption and long-term engagement.
Creative and Market Positioning
Messaging highlighted ElevenLabs’ high-quality voice synthesis, multilingual support, and workflow automation. By demonstrating real-world production applications, creatives resonated with professional users seeking premium AI voice solutions.
Behavioral and Interest-Based Retargeting
Sequential targeting engaged users across awareness, registration, and Pro upgrade touchpoints. Behavioral signals identified users most likely to convert to paid subscriptions, while interest-based targeting reached early adopters actively exploring AI audio generation.
Campaign Optimization
Real-time monitoring adjusted targeting, creative delivery, and messaging to maximize conversions and boost ARR. This iterative approach ensured sustained performance while keeping cost per acquisition low.
Campaign Results
Over the 90-day campaign period, the following results were recorded:
- 12,000 new registered users across web and mobile platforms
- 2,400 Pro plan upgrades, representing a 20% conversion rate from registration to paid subscription
- $33 cost per acquisition per user
- $2,851,200 annual recurring revenue generated from Pro subscriptions
- 5.8 million qualified impressions delivered to AI creator and content production audiences
- 7.13× return on ad spend
These results demonstrate efficient scale and high-value subscriber acquisition.
Observations
The campaign confirmed that precise audience segmentation and real-time optimization drive both high-quality SaaS acquisition and revenue growth. By targeting professional creators and early AI adopters with feature-specific messaging, ElevenLabs maximized Pro plan upgrades while maintaining efficient CPA and ROAS.
