Alpari is a global forex trading platform focused on acquiring traders with real deposit intent. To support this objective, Alpari ran a 30-day performance advertising campaign using NEXUS, targeting users actively engaging with forex and trading-related content.
The campaign ran across English-speaking markets and key MENA regions, including the UAE and Saudi Arabia, with localized creatives and language-specific funnels designed to improve relevance and conversion efficiency.
Campaign Objective and Setup
The objective of the campaign was to generate first-time deposits by reaching users already researching forex trading opportunities. Rather than relying on broad demographic targeting, the campaign focused on activating users based on live interest signals and behavioral engagement.
Over the 30-day period, the campaign deployed a $30,000 ad spend to reach high-intent users across Arabic and English markets.
Audience Targeting Based on Real-Time Trading Interest
The campaign used NEXUS to target users showing active interest in forex and trading topics. Priority was given to users who engaged with multiple forex-related content pieces within a single session or across multiple days, as repeated engagement indicated stronger trading intent.
This approach ensured that ad delivery focused on users already demonstrating intent, reducing exposure to low-quality or exploratory traffic.
Geo and Language-Specific Execution
To maintain relevance across regions, the campaign was structured into separate geo and language funnels. Users in the UAE and Saudi Arabia were served Arabic creatives and landing pages, while English-speaking markets received English messaging aligned with their trading behavior and expectations.
Localized execution helped improve engagement, particularly in regulated financial markets where trust and clarity are critical to conversion.
Retargeting and Sequential Messaging
Users who interacted with the ads but did not convert were re-engaged through retargeting. Follow-up messaging focused on common trader considerations such as platform security, deposit reliability, withdrawal speed, and availability of customer support.
This retargeting layer helped convert initial interest into deposits without significantly increasing acquisition costs.
Creative Testing Aligned with Trader Motivations
Multiple creative variations were tested throughout the campaign. Messaging focused on trader-specific value propositions, including low spreads, no swaps, and fast withdrawals.
Creative performance was monitored continuously, with higher-engagement messages scaled across markets and underperforming variants phased out.
Campaign Results
Over the 30-day campaign period, the following results were recorded:
- 1,282 total conversions
- $134,320 in deposit volume
- 7.9 million impressions
- 32,800 clicks
- 0.41% click-through rate
- 5.1× return on ad spend
These results reflected efficient conversion performance across multiple regions and languages using behavior-based audience activation.
Observations
The campaign demonstrated that targeting users based on live engagement with forex content, combined with localized execution and retargeting, can deliver consistent deposit volume and strong return on ad spend. The use of real-time interest signals reduced reliance on third-party cookies and static demographic targeting while maintaining scale across markets.
