Otter AI ran a 120-day acquisition campaign on NEXUS to scale adoption among remote teams and productivity-focused professionals. The campaign focused on business teams actively seeking meeting automation and transcription solutions.
With a $936,000 budget, Otter AI efficiently acquired high-intent users while maintaining a low cost per acquisition and strong return on ad spend.
Campaign Objective and Setup
The objective was to drive free-trial signups from professionals and business teams while positioning Otter AI as an AI-powered meeting transcription solution that improves workflow efficiency and team productivity.
Audience Targeting Strategy
NEXUS targeted SaaS Subscribers and AI Tech Users already using workplace productivity tools. Segments included SaaS Buyers, Workplace Productivity, and Marketing Tech, ensuring the campaign reached teams actively evaluating meeting automation and transcription solutions.
Creative and Market Positioning
Ad creatives emphasized time savings, meeting efficiency, and seamless AI transcription, resonating with busy professionals. Messaging positioned Otter AI as a practical, high-impact tool for workplace productivity rather than a generic transcription service.
Sequential Retargeting and Conversion Flow
Sequential messaging guided users from awareness to free-trial signup. Early creatives highlighted AI transcription features and workflow benefits, while retargeting reinforced team collaboration, integration capabilities, and efficiency gains.
Campaign Optimization
Real-time performance monitoring continuously refined audience segments, creative variants, and retargeting sequences. Optimization focused on maximizing free-trial signups from high-intent teams while maintaining consistent CPA.
Campaign Results
Over the 120-day campaign period, Otter AI achieved:
- 18,000 new registered users across web and mobile platforms
- $52 cost per acquisition per user—74% below the 2025 SaaS industry average of ~$200 per user
- 4.1% conversion rate from impression to completed free-trial signup
- 6.5 million qualified impressions delivered to SaaS users and productivity-focused audiences
- 7.2× return on ad spend, based on projected lifetime value and premium subscription conversions
Observations
SaaS Subscribers and Workplace Productivity segments consistently delivered high-intent users with immediate transcription needs. Marketing Tech and CRM Tools targeting ensured adoption among teams already integrated into productivity ecosystems. Sequential retargeting reinforced feature adoption and boosted signup completion.
